Can Cloud keep-up with the rapid increase of storage requirement of its Clients?

The truth is that data growth is rapidly outpacing our ability to process, analyze and store the data we’re collecting. In fact, enterprise storage needs are increasing by up to 40% per year. That means up to 40% more equipment, 40% more rack space, 40% more people, 40% more power, 40% more budget dollars. Every year!! Will Cloud be a solution to this rapid increase? In fact, the average annual rate of data growth across all enterprises is 20 to 40 percent.

Smart IT leaders are not waiting until the torrent of data shuts down key operations. They’re redesigning their storage approach based on three simple tenets:

  1. Reduce the amount of data to be stored. Common technologies like deduplication and compression can reduce the volume of stored data by 50 to 80%, and can improve application performance in the process.
  2. Store data in the right place. Data that’s accessed most often should be right at hand; less commonly used data should be tucked away in a less costly storage solution like Cloud.
  3. Optimize the existing storage environment. Before you buy more, make sure you’re fully utilizing the equipment you already have.

Let’s take a look at some jarring industry statistics and facts:

  1. Worldwide data is doubling every 18-36months, according to most industry prognosticators. Total current data is measured in thousands of Exabytes (EB).
  2. By 2013, the amount of data flowing over the Internet will exceed 667 Petabytes (PB) annually.
  3. 87% of enterprises store more than 1 Terabyte (TB) of data, up from 74% in 2009. 29% of enterprises store more than 100 TB, up from 24% in 2009.

Why is this data growing this big? A few key business trends are:

  1. We are automating more business processes, and collecting and analyzing more data. Many applications that didn’t exist a few years ago (e.g., telemetry, telehealth, utility monitoring) are now common.
  2. We’re utilizing more capacity-hogging multi-media data (e.g., online video, security-related storage, medical imaging).
  3. We are sharing more data, which requires real-time data to be accessible to multiple applications and constituents.
  4. We are maintaining duplicate databases, for multiple reasons: e.g., to support our business continuity and disaster recovery plans; to maintain high availability; to comply with regulations; to enable multiple applications to use the data; or even for parallel test or training environments. As a result, a single database may be replicated dozens of times, with each copy maintained separately.


Consider the true cost of unaddressed data growth. First, of course, is the top-line cost. Your storage budget will reflect storage systems for the primary data plus the multiple backups you maintain. As the storage volume increases, data center costs (e.g., power and cooling), maintenance fees, and labor costs will also increase exponentially. A rule of thumb is that each 1 GB of data stored represents $1000 in annual costs. Each TB can add $1 million to the budget.

But the cost to your business goes beyond dollars. In an inefficient storage environment, the sheer volume of data will take its toll on application performance. Response times will slow down, as query-related processes are forced to slog through increasing amounts of (largely irrelevant) data. Page loads will be delayed. Backup and recovery will take significantly longer—which may make key applications inaccessible for unacceptably long periods of time. This will lead to productivity losses, as employee, partner, and customer transactions take longer across all applications that access the voluminous database.

What’s your strategy to deal with the rising tide of data? For too many IT leaders, the strategy seems to rely heavily on hope: that we’re wrong about the magnitude of the data influx; that your database team can keep pace; that employees won’t complain about the slowdown of operations; that senior leadership won’t notice the steadily rising costs.

We offer options from pre-configured to build your own customized space, for mission critical data space and fully expandable to match your business growth. No matter the size of your business, you will always get the kind of support that goes far beyond the ordinary.

If you’d like to learn more about how we are partnering with companies just like yours to ensure the availability of mission-critical applications, please contact us at (855) BY STELLAR.

Request an Appointment today…!!